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Carlos Net

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Videos TED sobre marketing
« en: 15/Dic/2015, 17:53:58 pm »
How to Do Marketing and Remain Good People
Giuseppe Morici, TEDxLUISS


When did marketing, the most fascinating job in the world, become the most discussed job in the world? Giuseppe Morici, currently President Region Europe of the Barilla Group, in his extremely emotional Talk, explains the role and the importance of marketing, not as manipulation of people, but as creation of meaning and sense that people borrow to improve their lives and shape their dreams.

Giuseppe Morici is currently President Region Europe of the Barilla Group. He started his career at Procter & Gamble. He moved to Monitor Group, Michael Porter’s consulting firm, and then to Bolton Group. Lastly, he joined Barilla, as General Manager of the bakery division and then as Global Chief Marketing Officer.
Giuseppe, Political Sciences degree at LUISS University, Master in Marketing, recently published a book, Fare Marketing Rimanendo Brave Persone, Feltrinelli 2014. He is 45, originally from Umbria, lives in Parma with his wife and their three children.
« Última modificación: 15/Dic/2015, 18:05:35 pm por Carlos »


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Re:Videos TED sobre marketing
« Respuesta #1 en: 15/Dic/2015, 18:46:26 pm »
Talks about Marketing at TED

11:51 The secret sneaker market — and why it matters 
Josh Luber, 2015-Nov

10:51 Bitcoin. Sweat. Tide. Meet the future of branded currency.
Paul Kemp-Robertson, 2013-Jul

19:02 Terrorism is a failed brand
Jason McCue, 2012-Oct

4:07  404, the story of a page not found
Renny Gleeson, 2012-May

11:18 Beware neuro-bunk
Molly Crockett, 2012-Dec

16:05 How to make choosing easier 
Sheena Iyengar, 2012-Jan

4:16  Selling condoms in the Congo
Amy Lockwood, 2011-Sep

20:14 This is broken 
Seth Godin, 2010-Sep

7:38  What physics taught me about marketing
Dan Cobley, 2010-Aug

3:09  How to start a movement 
Derek Sivers, 2010-Apr

16:34 The post-crisis consumer
John Gerzema, 2009-Oct

17:29 The tribes we lead 
Seth Godin, 2009-May

16:15 On glamour
Virginia Postrel, 2008-Oct

4:48  How to get (a new) hip
Allison Hunt, 2007-Jul

14:18 Technology's long tail 
Chris Anderson, 2007-Apr

17:01 How to get your ideas to spread
Seth Godin, 2007-Apr
« Última modificación: 15/Dic/2015, 19:09:49 pm por Carlos »