Foro Tecno Recursos
Recursos => Otros Recursos => Mensaje iniciado por: Carlos Net en 15/Dic/2015, 17:53:58 pm
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How to Do Marketing and Remain Good People
Giuseppe Morici, TEDxLUISS
http://tedxtalks.ted.com/video/How-to-Do-Marketing-and-Remain
[youtube]y6RYi4JFLbs#t=0m0s[/youtube]
When did marketing, the most fascinating job in the world, become the most discussed job in the world? Giuseppe Morici, currently President Region Europe of the Barilla Group, in his extremely emotional Talk, explains the role and the importance of marketing, not as manipulation of people, but as creation of meaning and sense that people borrow to improve their lives and shape their dreams.
Giuseppe Morici is currently President Region Europe of the Barilla Group. He started his career at Procter & Gamble. He moved to Monitor Group, Michael Porter’s consulting firm, and then to Bolton Group. Lastly, he joined Barilla, as General Manager of the bakery division and then as Global Chief Marketing Officer.
Giuseppe, Political Sciences degree at LUISS University, Master in Marketing, recently published a book, Fare Marketing Rimanendo Brave Persone, Feltrinelli 2014. He is 45, originally from Umbria, lives in Parma with his wife and their three children.
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Talks about Marketing at TED
11:51 The secret sneaker market — and why it matters (http://www.ted.com/talks/josh_luber_the_secret_sneaker_market_and_why_it_matters)
Josh Luber, 2015-Nov
10:51 Bitcoin. Sweat. Tide. Meet the future of branded currency. (http://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency)
Paul Kemp-Robertson, 2013-Jul
19:02 Terrorism is a failed brand (http://www.ted.com/talks/jason_mccue_terrorism_is_a_failed_brand)
Jason McCue, 2012-Oct
4:07 404, the story of a page not found (http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found)
Renny Gleeson, 2012-May
11:18 Beware neuro-bunk (http://www.ted.com/talks/molly_crockett_beware_neuro_bunk)
Molly Crockett, 2012-Dec
16:05 How to make choosing easier (http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose)
Sheena Iyengar, 2012-Jan
4:16 Selling condoms in the Congo (http://www.ted.com/talks/amy_lockwood_selling_condoms_in_the_congo)
Amy Lockwood, 2011-Sep
20:14 This is broken (http://www.ted.com/talks/seth_godin_this_is_broken_1)
Seth Godin, 2010-Sep
7:38 What physics taught me about marketing (http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing)
Dan Cobley, 2010-Aug
3:09 How to start a movement (http://www.ted.com/talks/derek_sivers_how_to_start_a_movement)
Derek Sivers, 2010-Apr
16:34 The post-crisis consumer (http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer)
John Gerzema, 2009-Oct
17:29 The tribes we lead (http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead)
Seth Godin, 2009-May
16:15 On glamour (http://www.ted.com/talks/virginia_postrel_on_glamour)
Virginia Postrel, 2008-Oct
4:48 How to get (a new) hip (http://www.ted.com/talks/allison_hunt_gets_a_new_hip)
Allison Hunt, 2007-Jul
14:18 Technology's long tail (http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail)
Chris Anderson, 2007-Apr
17:01 How to get your ideas to spread (http://www.ted.com/talks/seth_godin_on_sliced_bread)
Seth Godin, 2007-Apr